Alabama independent adding online ordering using ShopHero

Super Foods, an independent operator in southwest Alabama, has selected ShopHero to power its online grocery program, which is scheduled to begin in mid-August, according to the e-commerce provider.

ShopHero, Provo, Utah, works with approximately 20 independent operators in 13 states.

Super Foods, Luverne, Ala., operates three stores — a conventional store in Greenville, Ala., and cost-plus stores in Luverne and Evergreen, Ala. The online program will be available at all locations.

According to Lillian Wilson, the retailer’s HR director, “Our customers have been asking for online ordering, and we’re pleased to be able to give it to them.”

According to ShopHero, the online offering will make available Super Foods’ entire inventory, with online prices that will always match in-store prices and a choice of curbside pickup or home delivery for what it called “a small fee.”

ShopHero said it is also building a mobile shopping app that will sync with online ordering, including a built-in barcode scanner that will let shoppers scan any item to add instantly to their shopping cart.

Republished from Supermarket News