Assure Acquires BoomStartup, Launches Assure Technology to Digitize a Complete, End-to-End Solution for the Private Investment Marketplace

Acquisition catalyzes growth strategy to provide a full suite of services for private investment market participants through every stage of a transaction.

SALT LAKE CITY (June 21, 2019) — Assure, the leading provider of fund administration and transaction services for the private investment marketplace, announced today that it has acquired BoomStartup, one of the top startup accelerators in the United States.

With the acquisition of BoomStartup, Assure now offers a comprehensive platform to founders, companies, investors and deal organizers with a full suite of solutions and services applicable throughout the entire venture life cycle from idea to exit. By maintaining touchpoints throughout this cycle, Assure is positioned to deliver solutions at the exact time of need and in the most efficient and value-additive way.

In conjunction with the transaction, Assure Inc. has created a new business unit, Assure Technology. Robb Kunz, former BoomStartup Founder and CEO has been appointed to the role CEO of Assure Technology.

The primary rationale for the launch of Assure Technology and acquiring BoomStartup is to broaden Assure’s reach and position the company to deliver better solutions to customers. “With a dedicated business unit focused on technology, we will be able to provide a broader, higher quality product line and will be able to develop and go to market faster,” said Jeremy Neilson, co-CEO of Assure. “Additionally, Assure Technology will expand our offering outside of professional services provided by Assure, giving companies across an expanded market the opportunity to access and leverage our proven solutions.”

Assure Technology has acquired the IP from BoomStartup, which includes the BoomStartup Online software platform, content from the BoomStartup Online University for Startups, as well as other proprietary tools, data and processes. Assure Technology will focus on the continued development of Assure’s tech-driven private markets platform and its flagship product, Glassboard, with the dual mandate of driving operational efficiencies internally and delivering a SaaS solution to every customer across the industry.

Assure will maintain its focus on providing best-in-class professional services, including SPV administration, fund accounting, company bookkeeping, and compliance to participants in the private market. Assure will continue to focus on the needs of organizers and their investors by expanding the application of these proven solutions, along with the entrepreneur and acceleration delivery services acquired from BoomStartup.

The BoomStartup acquisition allows Assure to provide accelerator services to a greater number of startups and also offer affordable, professional back-office services such as legal, bookkeeping, accounting and taxes to these companies. With BoomStartup’s SaaS-based platform integrated into Assure’s software offering, Assure will be able to leverage BoomStartup’s extensive database of 4,000 entrepreneurs and 400 investors/mentors to establish a platform that touches all of the life-cycle participants. Assure is committed to assisting its clients and users investing in the world’s best startups and companies, through a single seamless application, Glassboard.

“Assure’s goal is to bring the front and back-office together and offer a complete solution for all private transactions. Acquiring BoomStartup allows us to do this for early-stage companies, and the incubators and investors that focus on these startups,” co-CEO Katie Neilson said. “With the move to create Assure Technology and Assure, we are widening our footprint to serve companies from the very beginning of their life-cycle to the end.”

# # #

About Assure

Assure is the leading provider of outsourced administrative and transaction services for the private investment marketplace. The company offers professional, high-quality services and innovative software that streamlines setting up, closing and managing back-office fund administration for angel and private asset investing. Assure’s experience and volume significantly outpaces other fund administrators, driving its rise to one of the top 5 most active private fund administrators in the world in just 7 years. The firm’s approach, which allows clients to structure and close deals faster, cheaper and with more transparency, helped pave the way for the ascendance of the “super angels,” special purpose vehicles (SPVs) and micro VCs. The company has worked with more than 200 clients, including AngelList, EquityZen, Forge Global, Tribeca Angels, Bitwise and Village Global, structuring and closing over 4,300 deals. Assure offers a full suite of services including SPV administration, fund accounting and fund taxes, cryptocurrency fund administration, CEO services, Exempt Reporting Advisor (ERA) services, KYC/AML services, 506(c) accreditation, Off Shore Markets, and Opportunity Zones. For more information about Assure, visit

About BoomStartup

BoomStartup is one of the most recognized seed accelerators in the U.S. and the premiere accelerator in Salt Lake City. Since its inception in 2010, BoomStartup has shepherded over 170 companies through the rigors of launching a company, helping 72% of them get funded at levels from $500K – $1.5 million. BoomStartup operates as a technology-driven accelerator, providing entrepreneurs access to education, business plan guidance, mentor connections & insight, and trusted service providers through a user-friendly, cloud-based interface. Learn more at

Press Contact:
Chris Thomas
[email protected]