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Tara Spalding Joins BoomStartup Accelerator as Managing Director.


Assure is pleased to announce the appointment of Tara Spalding as Managing Director. Mrs. Spalding’s appointment is a strategic move to enhance the company’s robust suite of solutions offered to founders, companies, investors and deal organizers. 

Additional services and programs to be launched in 2021 will put critical early-stage capital into the hands of founders, quicker through this new program and Assure’s unique platform. We intend to support founders through every growth stage during this ever-changing economic environment. 

Founded in 2010 and acquired by Assure in 2019, BoomStartup is a startup accelerator and mentorship-driven angel-stage investment program for startups. It operates as an online technology-driven accelerator, providing entrepreneurs a custom business plan including business maturity guidance, investment preparation, and capital structuring relevant to growth, and investment strategies as well as a curated marketplace for services.

BoomStartup has been consistently ranked as a top U.S. accelerator and has helped more than 1,200 companies. BoomStartup graduates have raised more than $55 million in early-stage capital. With its acquisition by Assure, its portfolio companies will now have access to Assure’s industry-leading Glassboard Platform and professional services.

Tara Spalding has a rich and expansive background within the private equity and investment areas. She is the Founder and President of Hen House Ventures, a startup incubator based in Salt Lake City, Utah, that has supported BoomStartup Accelerator program since 2019.

Tara began her high-tech career in Silicon Valley when she taught herself to code software, she became the first employee, and eventually VP of Marketing at SugarCRM. Her experience also includes roles as CMO at GroundWork Open Source, VP Marketing at Magnet Systems, and co-founder and CPO at BenchPick.

Mrs. Spalding is on the board of directors for, frequently hosts startup workshops at the University of Utah Lassonde Institute and for the UVU Entrepreneur and WeLIFT programs. She was chosen as a 2020 Utah Business Top 30 Women to Watch. Mrs. Spalding is motivated to help companies who intend to better the world through technological innovations but need a path to fund and grow their business. 

BoomStartup Selected As Top 10 Inspiring Global Accelerator

Finding startup inspiration during these challenging times.

In these challenging times, startups, organizations, and other relevant stakeholders in each ecosystem are working together to make our lives easier.

There are plenty of organizations today who take on themselves the mission to lead us through this crisis and help maintain networking opportunities between all stakeholders, to build new business relationships & collaborations. has selected BoomStartup as one of the inspiring and prominent global accelerator for the new economy and capital raising ecosystem. Read the article on the importance of Global Accelerators.

BoomStartup Alumni Spotlight: InScribe

Does anyone else feel like 2019 came and went in a flash? As we continue to push forward to the end of the year, it’s nice to take a brief pause, look back, and reflect on how much has happened. I caught up with the team at InScribe – a BoomStartup alumni company based in Denver – to hear about how far they’ve come and the major milestones they are set to achieve in 2020. InScribe was one of the first companies to participate in BoomStartup’s new virtual program. Read on as Co-Founders Katy Kappler, Ana Hernandez and Matt Self provide an inside look at their journey to scaling a business. They also give some seriously good entrepreneurial advice that they wish they could have told their former selves.

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Place Your Bets

Here is a little trivia, ladies and gentlemen, to kick off your holiday weekend. Place your bets. In 2020, what is the best state in the country to start a business?

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Sydney Suttor Announced as New Managing Direction of Boomstartup

Assure is thrilled to announce Sydney Suttor as BoomStartup’s Managing Director. She brings over a decade of experience in multi-national corporations based in North America and Europe, along with deep expertise as a business leader and strategist.  Sydney will work directly with Robb Kunz, CEO of Assure Technology.

BoomStartup is one of the most recognized seed accelerators in the U.S. and the premier accelerator in Salt Lake City. Since its inception in 2010, BoomStartup has shepherded over 170 companies through the rigors of launching a company, helping 72% of them get funded at levels from $500K – $1.5 million. BoomStartup operates as a technology-driven accelerator, providing entrepreneurs access to education, business plan guidance, mentor connections & insight, and trusted service providers through a user-friendly, cloud-based interface.

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Assure Acquires BoomStartup, Launches Assure Technology to Digitize a Complete, End-to-End Solution for the Private Investment Marketplace

Acquisition catalyzes growth strategy to provide a full suite of services for private investment market participants through every stage of a transaction.

SALT LAKE CITY (June 21, 2019) — Assure, the leading provider of fund administration and transaction services for the private investment marketplace, announced today that it has acquired BoomStartup, one of the top startup accelerators in the United States.

With the acquisition of BoomStartup, Assure now offers a comprehensive platform to founders, companies, investors and deal organizers with a full suite of solutions and services applicable throughout the entire venture life cycle from idea to exit. By maintaining touchpoints throughout this cycle, Assure is positioned to deliver solutions at the exact time of need and in the most efficient and value-additive way.

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