OpenUp: Closing Your First Sale

Greg Keller

Organizers

Greg Keller

Greg has almost 40 years of experience including over 20 with entrepreneurial and startup ventures. After spending 17 years with Kraft Foods, he left to start Frontera Foods with 3 partners. While there, they launched 3 additional successful companies. After 17 years of growing their Frontera companies, they sold the business to ConAgra in 2016. For the last 5 years, Greg has been helping small companies through his consulting business as well as mentoring with BoomStartup, Venture Capital.ORG, and Food Accelerators in Chicago and New York.

Other Organizers

Tara Spalding
Tara Spalding
Website
https://boomstartup.com/shop/mentor-session-tara-spalding/

Tara Spalding Managing Director, BoomStartup Accelerator Tara Spalding is Managing Director of BoomStartup Accelerator. BoomStartup is an accelerator and mentorship-driven angel-stage investment program for startups. It operates as an online technology-driven accelerator, providing entrepreneurs a custom business plan including business maturity guidance, investment preparation, and capital structuring relevant to growth, and investment strategies as well as a curated marketplace for services. Tara is also the founder of Hen House Ventures, an early stage incubator that helps tech companies rapidly scale when entering massive markets, and is also on the board of trustees for VentureCapital.org. Tara is the recipient of the 2020 Utah Business 30 Women to Watch award. Tara began her high-tech career in Silicon Valley when she taught herself to code software and became the first employee, and eventually VP of marketing at industry leader, SugarCRM. Her Silicon Valley experience included roles as CMO at GroundWork Open Source, VP marketing at Magnet Systems, and co-founder and CPO at BenchPick. Tara received her bachelors from University of Colorado, Boulder.

Category

Location

On-demand Recording

You are in business to design and deliver an offering to a customer at a perceived bearable price so that the company makes a profit and can sustain long-term market conditions. Creating an innovation that delivers value isn’t enough. You need customers, and paying customers to supply the capital that will continue the business and your livelihood.

This webinar will talk about how to convert interested parties into customers and what you need to put in place before having the discussion of price and deliverables.

This webinar will cover

  • Selecting a sales channel and sales support to quickly convert market interest into income
  • Identifying sales qualifiers and disqualifiers and how to track prospective leads on this cycle
  • Sales tools needed to engage and close an agreement
  • Planning for objections and classifying the feedback into what to fix – your innovation, packaging, support, onboarding, etc
  • KPIs to track around the sales process that investors care about

WHO SHOULD ATTEND
Founders who are in the early stages of business formation who need to prove their concept is sellable and are looking for a pipeline of customer commitments

DATE
Friday, January 21, 2022
9 – 10am MST/ 11am – 12pm EST

FORMAT
This is a live, virtual webinar interview hosted through Zoom.

FEE
$0

EXPERTS
Greg Keller
Tara Spalding

Meet The Experts

Greg Keller
Greg has almost 40 years of experience including over 20 with entrepreneurial and startup ventures. After spending 17 years with Kraft Foods, he left to start Frontera Foods with 3 partners. While there, they launched 3 additional successful companies. After 17 years of growing their Frontera companies, they sold the business to ConAgra in 2016. For the last 5 years, Greg has been helping small companies through his consulting business as well as mentoring with BoomStartup, Venture Capital.ORG, and Food Accelerators in Chicago and New York.

Tara Spalding
Tara Spalding is Managing Director of BoomStartup Accelerator. BoomStartup is an accelerator and mentorship-driven angel-stage investment program for startups. It operates as an online technology-driven accelerator, providing entrepreneurs a custom business plan including business maturity guidance, investment preparation, and capital structuring relevant to growth, and investment strategies as well as a curated marketplace for services. Tara is also the founder of Hen House Ventures, an early stage incubator that helps tech companies rapidly scale when entering massive markets, and is also on the board of trustees for VentureCapital.org. Tara is the recipient of the 2020 Utah Business 30 Women to Watch award.