OpenUp: Employee Stock Option Fundamentals with Now CFO and Scalar

Tara Spalding


Tara Spalding

Tara Spalding Managing Director, BoomStartup Accelerator Tara Spalding is Managing Director of BoomStartup Accelerator. BoomStartup is an accelerator and mentorship-driven angel-stage investment program for startups. It operates as an online technology-driven accelerator, providing entrepreneurs a custom business plan including business maturity guidance, investment preparation, and capital structuring relevant to growth, and investment strategies as well as a curated marketplace for services. Tara is also the founder of Hen House Ventures, an early stage incubator that helps tech companies rapidly scale when entering massive markets, and is also on the board of trustees for Tara is the recipient of the 2020 Utah Business 30 Women to Watch award. Tara began her high-tech career in Silicon Valley when she taught herself to code software and became the first employee, and eventually VP of marketing at industry leader, SugarCRM. Her Silicon Valley experience included roles as CMO at GroundWork Open Source, VP marketing at Magnet Systems, and co-founder and CPO at BenchPick. Tara received her bachelors from University of Colorado, Boulder.

Other Organizers

Chris Badger
Chris Badger
McCoy Hill
McCoy Hill
[email protected]


On-demand Recording


Stock options are a fantastic cashless resource for startups to use that incentivize and retain employees, contractors, and advisors. But creating stock option pools and issuing stock options of U.S. based companies place them into a situation where their stock options price needs to be monitored and regulated when it comes to the monetary value allocated to each person.

A 409A is used and required to determine the fair market value (FMV) of a company’s common stock and is usually determined by a third-party valuation provider. 409As set the price for options issued to employees, contractors, advisors, and anyone else who gets common stock.

A 409A valuation is periodically required by the U.S. as a part of the tax submissions. 409A valuations ensure your company is in compliance because undervaluing stock options can result in major IRS penalties and lost compensation.

This webinar is designed to educate founders who are or are planning on compensating individuals through stock issuance. Participants will learn the basics of stock option purchase plans, the accounting and cap table exercises affected by it, the paperwork and valuations needed, and advice on how to handle this compensation program.

Christ Badger CPA and partner at Now CFO will introduce and explain the financial and cap table aspects needed to prepare for proper stock option allocations and issuance.

McCoy Hill, VP at Scalar will cover what a 409A valuation is, why they are important, and how startups can get a 409A valuation for their company.

This is an expert-led discussion and presentation with an open Q&A at the end.

Tuesday, November 30, 2021
9am – 10am MDT
Hosted on Zoom
Free to attend

Meet The Experts

Chris Badger is partner in the Salt Lake City, Utah office for Now CFO. Chris is a hard driving Senior Accounting professional who brings a broad and diverse industry experience to his clients. He has extensive experience in external financial reporting, support for Boards, and investor relationships. Chris attended the University of Utah in Salt Lake City, Utah, and obtained a Bachelor of Arts in Accounting as well as an MBA from Keller Graduate School of Business.

McCoy Hill is a Vice President responsible for business growth and development. Prior to Scalar, McCoy worked in the assurance/advisory department of a Salt Lake City based public accounting firm. His experience includes financial reporting and transaction advisory work with a wide range of clients in multiple industries including technology, SAAS, Manufacturing, Fintech, etc. McCoy received his Masters of Accounting Degree at Southern Utah University and holds a Certified Public Accountant (CPA) license.