OpenUp: How Use Cases Validate your Business
Organizers
John Huntinghouse
Website
https://boomstartup.com/shop/mentor-session-john-huntinghouse/John Huntinghouse is the VP of Marketing for TAB Bank, a fully online bank located in Ogden, Utah. John has over 10 years of executive marketing experience and has helped countless companies create marketing growth plans for their businesses. He has been featured in Forbes, Buzzfeed, E-online and numerous online publications for his work. He has his M.B.A. from the University of Utah and has taught over 500 students at various colleges and universities. His life's mission other than his family is to elevate others by breaking down perceived barriers to their dreams. John actively gives back to the community by serving on multiple advisory boards, organizations and speaks at various educational and industry conferences each year.
Every startup is about new customer acquisition and retention -and it’s important that every person at the startup is on the same page on how that value is delivered. Use Cases are a great tool that can become a helpful reference point on identifying what pain the startup is solving and the practical and functional approach they will take.
Use cases are also very helpful to get granular into KPIs – or measuring points that should get the attention and the refinement during business tests and sales creation.
Our expert, John Huntinghouse, will go through the purpose of use cases for startups and how to map use cases for your company. Participants will get a template that they can complete at a later time to begin mapping out their key deliverables and process.
This webinar will cover
What is a startup use case and why is it important
How to write up a use case, and how to know when to write more than one use case
Why identifying who is the person going through the use case is important to clearly define
Why the frequency of occurrence of the use case can be an indicator if your business will grow quickly or not.
WHO SHOULD ATTEND
Founders who have already created an innovation and have market fit alignment, but are striving to perfect the business performance and revenue model according to the user experience and expectations.
DATE
Thursday, January 6, 2022
9 – 10am MST/ 11am – 12pm EST
FORMAT
This is a live, virtual webinar interview hosted through Zoom.
FEE
$0
EXPERTS
John Huntinghouse
Tara Spalding
Meet The Experts
John Huntinghouse
John Huntinghouse is the VP of Marketing for TAB Bank, a fully online bank located in Ogden, Utah. John has over 10 years of executive marketing experience and has helped countless companies create marketing growth plans for their businesses. He has been featured in Forbes, Buzzfeed, E-online and numerous online publications for his work. He has his M.B.A. from the University of Utah and has taught over 500 students at various colleges and universities.
Tara Spalding
Tara Spalding is Managing Director of BoomStartup Accelerator. BoomStartup is an accelerator and mentorship-driven angel-stage investment program for startups. It operates as an online technology-driven accelerator, providing entrepreneurs a custom business plan including business maturity guidance, investment preparation, and capital structuring relevant to growth, and investment strategies as well as a curated marketplace for services. Tara is also the founder of Hen House Ventures, an early stage incubator that helps tech companies rapidly scale when entering massive markets, and is also on the board of trustees for VentureCapital.org. Tara is the recipient of the 2020 Utah Business 30 Women to Watch award.