OpenUp: Product Market Fit Playbook

Max Menke


Max Menke

Max is a Founding Partner at GrowthX. Max has extensive experience developing and executing data-driven, scalable and repeatable go-to-market strategies at the early product-stage across various industries and products. Max’s expertise is centered on building systems, tools, processes and market messaging for teams to accelerate the path to product market fit and exponentially grow revenue. Before joining GrowthX as a Founding Partner, Max built the sales technology stack and lead generation playbook for multiple early stage companies. His experience identifying ideal prospects and constructing sophisticated, multi-step email campaigns resulted in a 3-5 X increase in lead generation and overall pipeline development, putting all companies he has worked with on a path to predictable revenue. Max spent several years in China where he was managing director and the only foreign employee of a successful education startup that went from 15 employees to over 200 in 18 months.



On-demand Recording

Traction speaks louder than words.

If you’re a startup and you seek capital from reputable sources, then you need to hone your go-to-market approach. Luckily, GrowthX, a Venture Capital and Go-to-market strategist group is there to show you how to get your sales naturally going.

OpenUp overview

Founding Partner of GrowthX, Max Menke, will lead you through an interactive workshop building on work you have already done around customer discovery and product-market fit.

Join GrowthX for a session all about finding product-market fit. This workshop introduces everything you need to go to market, engage with your customers and win revenue. Products and markets may be unique, but the path to product-market fit is not. Stop improvising your go-to-market efforts, and start growing revenue with intent. Highlights of the session include how to:

  • Stop selling and start seeking fit
  • Stop wasting precious runway looking for Mr. or Ms. Right, and instead focus entirely on your Mr. or Ms. Right Now.
  • Avoid the scale trap
  • Maximize your sales productivity by finding prospects through smart targeting and disqualifying poor prospects quickly
  • The distinct and measurable reasons why people buy.
  • The workshop will finish off with a Q&A session.
  • Recommended Pre-Reading: Ideal Customer Profile (ICP) pre-read