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OpenUp: Trademark and Trade Dress for Startups


Sep 20 2022


2:00 pm - 3:00 pm


Virtually through Zoom


Tiffany Shimada


Tiffany Shimada

Trademark attorney at Greenberg Traurig




Ensure your startup has the right strategic plan to develop, maintain, and protect your brand through Trademark and Trade Dress.

Brand management is something that every company should care about, and the care begins very early in the company’s establishing moments. Brand management is a form of Intellectual Property (IP) and is something that is legally defendable and in fact considered an asset that may be leveraged for revenue and value creation. It is something to not take lightly. 

Tiffany Shimada, trademark attorney and shareholder at Greenberg Traurig, will be providing a one-hour session for founders on how to think about trademark and trade dress strategies, development, maintenance and protection.

  • trademark portfolio
  • search, clearance, registration, and application process
  • post-registration documents and management
  • anti-infringement and anti-parallel counseling
  • domain name registration and protection

Join us on September 20, 2022 

2 -3pm MT

Hosted Virtually on Zoom.

This event is free to attend. All participants are required to register in advance.