Video storytelling can transform how your business is perceived.
The right story is the foundation of any startup. How you express your company clearly, consistently and passionately will drive early success perhaps long before you have a tangible product. Identifying who you are, who your customer is, the moment we live in and your overall mission are the four essential components of your story. Knowing who has storytelling strengths and who doesn’t is a key learning for any startup, as not everyone is Steve Jobs.
Video storytelling is at the core of every business, and how you create your business summary video is what will allow you to tally quick wins across multiple audiences.
Who should take this cohort?
Any startup (founder or head of marketing or sales) that’s interested in accelerating the growth of their company through story and video storytelling. More than one person from a company is encouraged to attend the same course to learn and work
Homework and Outcome
Participants who attend this class will learn about the elements of designing a persuasive video story and the secret that separates winners from losers. Participants get the tools to create a successful story framework, and are expected to design their framework during the weeklong course.
The group will learn how to convert the story into a video framework, and then on Friday do a “story shake” where the team breaks down your script and defines what’s essential, leading, or needs support.
Monday, May 10, 2021, 12:00pm – 1:15pm MT (2:00pm – 3:15pm ET)
Wednesday, May 12, 2021, 12:00pm – 1:15pm MT (2:00pm – 3:15pm ET)
Friday, May 14, 2021, 12:00pm – 1:15pm MT (2:00pm – 3:15pm ET)
Meet the Expert
Founder and CEO, Storymachine Films
35 years ago, a jingle writer visited Rob Bagot’s 7th grade class. Since then he has thought of little but advertising. His first job out of Cal, Berkeley was writing ads for Apple computer. From there he went on to be named San Francisco’s copywriter of the year — he was the youngest ever recipient.
Over the last 30 years, Rob has held Chief Creative Officer roles for some of the biggest names in the business, including McCann-Erickson and Ogilvy and Mather. During the last 10 years Rob began to write and direct all of his own commercials, and went on to launch a hybrid ad agency/production company, Storymachine Films, in 2018. He specializes in helping emerging companies find and perfect their video voice. One of his finest moments was presenting to Steve Jobs who, inexplicably, actually liked his work.
RiseUp sprints are week-long engagements, entirely focused on helping you solve your most head-scratching business problems.
Sprints are led by experts who identify, address, and solve similar issues so frequently, they can quickly understand the source of your problems and offer advice as you create a smart plan that will help your business rise. Each sprint is attended by a hand-picked cohort of founders facing similar challenges, who learn from the expert leading the sprint and each other.
This isn’t like taking a class to learn the basics of running a business. RiseUp sprints drill down into specialized topics, asking “what’s broken?” in your business model, product, organization or execution. Be prepared to roll up your sleeves and be assigned (and complete) homework, while diving deeply into what’s holding back your business. Rise Experts are there to guide you, but they aren’t going to do your job for you. It’s up to you to lead your company to growth as you hypothesize better outcomes and create and execute your plan.
Sprint to the top with RiseUp.