OpenUp: GTM Trends - Bottoms Up, Top Down or Middle Out

As a founder of a technology company, you face many hurdles that you need to address from the idea phase before you reach iconic breakout status. The sales or go-to-market models and themes have evolved over time for B2B offerings, moving from Top Down to Bottoms Up models whereby the product itself is designed to lead the market adoption. But exactly how is that done, what are the obstacles and considerations? Find out during this webinar.