Addressable Market



Don’t know your startup’s TAM, SAM, SOM? Well let’s change that! This module will help founder who are building their investor pitch deck to understand more about the slide and the research approach that they should take so that their slide is relevant and convincing. This includes an 88 minute video, the presentation, and the formulas for how to discover the total addressable market (TAM), serviceable addressable market (SAM), and serviceable opportunistic market (SOM).