Managing Director

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Tara Spalding Joins BoomStartup Accelerator as Managing Director.


Assure is pleased to announce the appointment of Tara Spalding as Managing Director. Mrs. Spalding’s appointment is a strategic move to enhance the company’s robust suite of solutions offered to founders, companies, investors and deal organizers. 

Additional services and programs to be launched in 2021 will put critical early-stage capital into the hands of founders, quicker through this new program and Assure’s unique platform. We intend to support founders through every growth stage during this ever-changing economic environment. 

Founded in 2010 and acquired by Assure in 2019, BoomStartup is a startup accelerator and mentorship-driven angel-stage investment program for startups. It operates as an online technology-driven accelerator, providing entrepreneurs a custom business plan including business maturity guidance, investment preparation, and capital structuring relevant to growth, and investment strategies as well as a curated marketplace for services.

BoomStartup has been consistently ranked as a top U.S. accelerator and has helped more than 1,200 companies. BoomStartup graduates have raised more than $55 million in early-stage capital. With its acquisition by Assure, its portfolio companies will now have access to Assure’s industry-leading Glassboard Platform and professional services.

Tara Spalding has a rich and expansive background within the private equity and investment areas. She is the Founder and President of Hen House Ventures, a startup incubator based in Salt Lake City, Utah, that has supported BoomStartup Accelerator program since 2019.

Tara began her high-tech career in Silicon Valley when she taught herself to code software, she became the first employee, and eventually VP of Marketing at SugarCRM. Her experience also includes roles as CMO at GroundWork Open Source, VP Marketing at Magnet Systems, and co-founder and CPO at BenchPick.

Mrs. Spalding is on the board of directors for, frequently hosts startup workshops at the University of Utah Lassonde Institute and for the UVU Entrepreneur and WeLIFT programs. She was chosen as a 2020 Utah Business Top 30 Women to Watch. Mrs. Spalding is motivated to help companies who intend to better the world through technological innovations but need a path to fund and grow their business.