Defining Product Market Fit
Every startup founder has heard the term “Product Market Fit”. It’s often used in a hand-wavy way to convey that people really like what you’ve built. It’s difficult to …
product market fit
OpenUp: GTM Trends – Bottoms Up, Top Down or Middle Out
February 11, 2022
As a founder of a technology company, you face many hurdles that you need to address from the idea phase before you reach iconic breakout status. The sales or go-to-market models and themes have evolved over time for B2B offerings, moving from Top Down to Bottoms Up models whereby the product itself is designed to lead the market adoption. But exactly how is that done, what are the obstacles and considerations? Find out during this webinar.
RiseUp: Creating a Product Market Fit Growth Plan
January 6, 2022
Most startups have a distribution problem. Learn the most impactful growth frameworks to help you answer the primary problem – how to grow the product sales?